No abstract

This research examines how relationship quality affects the intention of past consumers to spread positive electronic word-ofmouth (e-WOM) in food and beverage bussiness. Studies show that customer commitment tends to behave as mediator on customer satisfaction and trust that correlate to positive e-WOM. Exploration the influence of customer psychographic aspect toward the e-WOM was measured on the expenses basis of the buyer. The results show an evidence of positive effect of customer satisfaction to customer trust and commitment. Further, positive e-WOM is not promoted by the satisfaction level as experienced by customers before it is converted into commitment. There is a moderating effect of customer expense tendency to positive e-WOM as well.

Small and Medium Enterprises have a central role for national economic. Unfortunately, it still has a domain of low productivity, as well as for SMEs on food products. This study is aimed to identify the factors that influence performance in correspond to increase the productivity of SME on food products. The analysis is based on a fuzzy DEMATEL and ANP as a hybrid MCDM. The objects are SMEs on food products located at Yogyakarta province, Indonesia. The result shows that the most critical factor of the SME performance is human resource. This finding also supports argument that non-monetary reasons play more important role than financial reasons.

No abstract

The selection of supplier is a strategic decision in supply chain which increase competitive advantages. Every manufacture needs to have a standard supplier selection that appropriate with the requirement of the company. The aims of this paper are promoting some criterias of supplier selection and testing whether there are differences interests against priority criteria referred to of strata tenure distinct. Weights and priorities of the criteria tested with a method of analytic network process (ANP) are also intended to bring up a relation of mutual influence among the criteria. ANP can be used to help making decision of selection supplier and to manage supply chain performance. This paper shows the criteria that influence are the past perfomance, price, communication systems, and a supplier of professionalism is the priority for the production of the company. In the other hand, the importance of management is the delivery time, consistent quality, price, and number of delivery. The difference in perspective is influenced by the level of interest and different responsibilities. The difference this assessment formed the basis of decision-making and strategic policies of the supply chain according to the condition of the company.