Innovation is at the heart of company activity, based on the continuous technological development of products and services. However, a few only consistently measure their innovation capabilities to ensure sustainability in competitiveness. Through a single case study, an innovation fitness assessment was used to evaluate the innovation capabilities, and interviews has been conducted to determine how they further manage their innovation. The themes that emerged were quality assurance, culture and climate, structures and systems, organizational intelligence, harnessing the competence base, and research and development. In general, all scores of the innovation assessment are over average, except for processes. Areas of improvement should be more focused on the innovation process. It is recommended for companies that are engaged in the innovation management process, and the importance of conducting their innovation fitness. Focusing on these 6 dimensions of innovation capability will increase their competitiveness.

Delightful Bakeries (KL) Sdn Bhd (DBKL) faces a storm of protests after netizens call for their goods to be boycotted. The boycott started by blaming Mr Alauddin of being a crooked crony of certain political leaders, charging that he had followed orders to stop DBKL's purchase of flour on racial grounds alone. This case study aims to discuss political and racial cronyism and the impact on the production rate at Delightful Bakeries (KL) Sdn Bhd. The main technique that has been used to gather the response and perspective of respondents is semi-structured interview. The analysis showed practice of cronyism does have high effect on production rate. On this basis, it is recommended to introduce an effective strategy to improves the production rate at Delightful  Bakeries (KL) Sdn Bhd.