The objectives of this research are to integrate the Technology Acceptance Model with consumer's trust and prove the consequences on online shopping intention. The variables which analyzed in this research are consumer's trust, perceived of usefulness, perceived of ease of use, consumer's attitude, and online shopping intention. The sampling techniques are the combination of purposive and snowball sampling, so it can be obtained 1.773 respondents from several provinces in Indonesia. Model fit analysis is conducted to test the indices of χ 2 , χ 2 /d.f., GFI, RMSEA, AGFI, TLI, and NFI. Thereafter, path analysis with AMOS-SEM is used to test the significant and positive research hypotheses. Based on research hypotheses test, it can be concluded that the eight hypotheses in this research are supported and can confirm that TAM and consumer's trust can be integrated.Abstrak. Tujuan penelitian ini adalah untuk mengintegrasikan Model Penerimaan Teknologi dengan kepercayaan konsumen dan membuktikan konsekuensinya terhadap intensi belanja online. Variabel yang dianalisis dalam penelitian ini adalah kepercayaan konsumen, persepsi kegunaan, persepsi kemudahan penggunaan, sikap konsumen, dan intensi belanja online. Teknik pengambilan sampel menggunakan kombinasi purposive dan snowball sampling sehingga diperoleh 1.773 responden dari beberapa provinsi di Indonesia. Peneliti melakukan analisis model fit dengan menguji indeks χ 2 , χ 2 /d.f., GFI, RMSEA, AGFI, TLI, dan NFI. Kemudian, Pengujian hipotesis-hipotesis penelitian yang positive dan signifikan menggunakan analisis jalur dengan AMOS-SEM. Berdasarkan hasil pengujian hipotesis-hipotesis penelitian, maka dapat disimpulkan bahwa delapan hipotesis peneltian ini didukung dan dapat mengkonfirmasi bahwa TAM dan kepercayaan konsumen dapat diintegrasikan.Katakunci: intensi belanja online; kepercayaan konsumen; persepsi kegunaan; persepsi kemudahan penggunaan; sikap konsumen; TAM Cronicle of Article :
In recent years, consumers are facilitated with online shop applications and websites. They are no longer needed to visit the “brick-and-mortar” shop to satisfy their needs and wants. Consumers can access the online shop as long as they smart phones are connected to internet network. Online shop also offers a great variety of products and services. This is an interesting topics to be discussed and researched. This reasearch is aimed to provide the evidence that there are positive affects among perceived security, ease of payment, trust in application/website, and online shopping intention. 450 respondents are participated in this research. Path analysis is used to examine the six hypotheses. The result shows that most of hypotheses are supported except H1b which states that perceived security positively affects online shopping intention. Keywords: online shop, smart phone, websites, perceived security, ease of payment, trust in application/website, online shopping intention, online consumers.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2025 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.