Key high transmission dates for the year 2020 are used to create scenarios to model the evolution of the COVID-19 pandemic in several states of Mexico for 2021. These scenarios are obtained through the estimation of a time-dependent contact rate, where the main assumption is that the dynamic of the disease is heavily determined by the mobility and social activity of the population during holidays and other important calendar dates. First, changes in the effective contact rate on predetermined dates of 2020 are estimated. Then, using the instantaneous reproduction number to characterize the status of the epidemic (Rt ≈ 1, Rt > 1 or Rt < 1), this information is used to propose different scenarios for the number of cases and deaths for 2021. The main assumption is that the effective contact rate during 2021 will maintain a similar trend to that observed during 2020 on key calendar dates. All other conditions are assumed to remain constant in the time scale of the projections. The objective is to generate a range of scenarios that could be useful to evaluate the possible evolution of the epidemic and its likely impact on incidence and mortality.