The structure on an idea of Singengu ancestor about Datu (Creator) which is gives tondi (spirit/soul) through direction of sun movement has established the logic of Bincar (sunrising direction) and Bonom (sunsetting direction). The logic of Bincar-Bonom with the axis point has been manifests in the form of myths about relationships between Datu (Creator/God), King (Datu’s agent in the world) and the ancestors which also form the structure of abstract space namely Bincar and Bonom. The structure of abstract space namely Bincar-Bonom in the next steps has transformed concretely on architectural phenomena as a place on room arrangement. Bincar-Bonom in the context of structural concept is transformed in to room arrangement phenomenon concretely which has arrange the setting of bedroom for parent in the direction of Bonom and bedroom for son in the direction of Bincar with family room in the midle of it as axis point.
The city of Medan as the capital city of North Sumatra Province has made significant progress. This coTechnology and Computer Sciencemmercial buildings in several places, one of which was in the Jalan Iskandar Muda corridor. In general, these buildings are spread along road corridors that function as commercial areas in the city of Medan. Presence signage on Jalan Iskandar Muda, Medan City, it turns out that they tend to maximize the economic potential of the region, resulting in a shift in the function of urban space into a space for advertising media expression. As an effort to create city comfort that supports visual aesthetics and does not interfere with pedestrian comfort, this research produces a design concept in the form of placement signage according to the designated zone, namely in the pedestrian zone, the design of the height proportion signage to the width of the pedestrian path using a human scale approach, panel or plane dimension design signage by using the concept golden section, as well as setting the point of placement or spread signage using the concept of rhythm and local regulations that have been established with the aim of limiting the number of signage on the pedestrian path.
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