This research aims to know the most dominant factors in determining consumption behavior of eco-friendly product which is based on AIDA Model (Attention, Interest, Desire, Action) in Central Java. The populations of the research are housewives (married & aged 20 -65 years) in Central Java, while the sample of the research are housewives (married & aged 20 -65 years) in 2 (two) cities of Central Java include: Demak and Ungaran. The samples amount to 150 respondents which are taken 75 respondents of each city. Data analysis used in this research is factor analysis. From the result of factor analysis, it can be concluded that the most dominant factors determining consumption behavior of eco-friendly product in Ungaran are a) having positive attitude to eco-friendly products & packaging, b) using plastic bags & Styrofoam as efficiently as possible, c) recommending the eco-friendly products and packaging, in addition, factors in Demak are a) starting to like eco-friendly products & packaging, b) recommending the eco-friendly products and packaging. KEY WORDS AIDA model, consumption behavior, eco-friendly product.Indonesian Environment Week (PLI) of 2013, entitled "Change Your Behavior and Consumption Habits to Save the Environment", was held on 30 May -2 June. Indonesian Environment Week (PLI) is one activity carried out routinely in order to increase people's awareness to the importance of preserving the environment. The annual event organized to commemorate the World Environment Day, coincided on June 5, is an arena presenting all forms of information on eco-friendly life, products and any information on government, private and stakeholder efforts in maintaining eco-friendly life.Environmental issues cannot be seen as stand-alone but they are closely related to human behavior, especially in meeting their needs. Changes in behavior through lifestyle will definitely change the extraction pattern of natural resources and existing energy. Humans are encouraged not to use unsustainable natural resources. It is based on the Ministry of Environment (KLH) study results, indicating that the Environmental Care Behavior Index (IPPL) is 0.57 (of absolute numbers), it indicates that our society is not yet behaving in an environmentally conscious manner to our daily lives. Current consumption behavior of the society is the fulfillment of the 49.3% needs of foodstuffs imports. This condition will certainly leave an impact on the environment such as the increase of food-transportation emissions from the country of origin to the destination.The widespread of environmental issues requires socio-environmental awareness, shown by recognizing and consuming eco-friendly products. Back-to-nature movement, through eco-friendly products, to get a better quality of life and to care for the environment, recently found in Indonesia although on a limited scale (Naomi, 2011). It is because there is not much information easily understood by the community, so that the movement of ecofriendly products is currently limited. This research is importan...

No abstract

The purpose of this research is to find out the impact of knowledge and the perception of environmental sanitation behavior in Semarang city. The population in this study is housewives aged 30 to 60 years old in Semarang City. Samples are 100 housewives from the Sumurboto, Ngesrep and Karang Bendo Administrative Village in Semarang City. The research was conducted by using multiple linear regression equation. The results of this study suggest that the impact of knowledge on environmental sanitation behavior is positive and significant. While the impact of perception on environmental hygiene behavior is positive and not significant.