Corporate entrepreneurship (CE), flexibility (F), and market orientation (MO) are being recognized as key success factors in our increasingly competitive, global economy. This study builds a model (CEFMO) and examines the relationships among these factors and the relationship between these variables and business performance. All of these factors are controllable by management. Practical application of this research can lead to increased effectiveness for the firm and benefits for the firm's stakeholders.

*This article examines how creative climate affects learning orientation and its relationship to organizational performance. The study also assesses creativity's link with market orientation, entrepreneurial orientation, and organizational flexibility. Past research on creativity climate has explored areas such as the arts, high-tech, information technology, media, and the sciences. The focus of this study is to assess creativity's role in managerial decision-making in the non-profit sector. Sound use of creativity can improve planning, implementation, and control by non-profit organization executives.

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Multiple respondents, Variation, Organizational performance, Management perception,

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