Eco-innovation is conducive to reducing the costs and impacts on the environment. Meanwhile, executives play an important role in the whole process of enterprise innovation. However, it is unclear whether and to what extent executives’ environmental awareness (EA) affects eco-innovation (EI). Based on the attention-based view, this study discussed the mediating effect of resource flexibility (RF) on the impact of EA on EI and explored the moderating effect of unabsorbed slack resources (USRs). Using surveys collected from 162 Chinese manufacturing firms, we found that (1) EA has a positive impact on EI; (2) RF partially mediates the relationship between EA and eco-management innovation (EMI) and EA and eco-product innovation (EPI); and (3) the effect of EA on EPI weakens with the level of USRs, but the effect of EA on EMI is not affected by the level of USRs. From the perspective of managers’ attention, this study not only enriches the main drivers of eco-innovation but also provides a theoretical and practical framework for the promotion and development of eco-innovation in China.

In the face of increasing environmental pressures, environmentally friendly behaviour can help companies achieve truly sustainable growth. The issue of how to promote environmental behaviour among employees is a new challenge for leaders. However, studies do not systematically reveal the mechanisms of the effects of self-sacrificial leadership on employees’ organisational citizenship behaviour for the environment (OCBE). Based on social learning theory and the attitude–behaviour–context model, we investigated the impact of self-sacrificial leadership on employees’ OCBE by focusing on the mediating role of the corporate social responsibility (CSR) as perceived by employees, and the moderating role of the pro-environmental organisational climate (PEOC). The results of a field survey of 461 employees (small- and medium-sized enterprises) in China indicate that self-sacrificial leadership was positively related to employees’ OCBE; this relationship was partially mediated by employees’ perception of CSR. Moreover, PEOC strengthened the effect of employees’ perceived CSR on OCBE, and the mediating effect of employees’ perceived CSR on the relationship between self-sacrificial leadership and OCBE. Our findings not only help scholars understand the mechanism of the effect of self-sacrificial leadership on employees’ OCBE, but also provide insights for recommending integrated management models, social responsibility, and environmental protection.

The paper firstly gives an analysis of the definition of ecological civilization and ecological civilization orientation for rural development. Then based on the view of ecological civilization and that of sustainable development, the paper points out that rural sustainable development is an important subject, as well as raises the strategies of rural sustainable development lead by ecological civilization, involving the construction of ecological countryside from the angle of environmental protection and infrastructure, from the angle of science and technology innovation, from the angle of structural reform, and from the angle of enhancing the farmers quality.