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Agricultural activities have imposed significant impacts on water resources, leading to hypoxic zones and harmful algal blooms all over the world. Government agencies, nongovernmental organizations, and individuals have been making various efforts to reduce this non-point source pollution. Among those efforts, even the more cost-effective examples of performance-based environmental payment programs generally have low participation rates. We investigate the effects of externalities in farmers’ decisions on neighboring farms, incorporating both a knowledge spillover effect and a positive environmental outcome externality of farmers’ best-management practice (BMP) adoption decisions. Our focus is on how these effects may influence the outcome of performance-based payment programs and how policy makers might recognize these effects in the design of cost-effective policies to promote program participation and BMP adoption. Rather than imposing an assumption of profit-maximization or forward-looking behavior, we allow outcomes to emerge from interactions among neighboring farmers. We recommend cost-effective policies across communities depending on their composition. It is more cost-effective to target communities with fewer innovators and/or target the programs towards the least-innovative individuals.

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