Etika bisnis adalah ilmu yang mempelajari tentang sikap atau tingkah laku pengusaha dalam menjalankan bisnisnya dengan menerapkan nilai – nilai moral dan perilaku etis dalam kegiatan bisnisnya. Penerapan Etika Bisnis merupakan salah satu poin penting bagi perusahaan-perusahaan di Indonesia. PT AXA Mandiri Financial Services (AMFS) adalah perusahaan Asuransi Jiwa Konvensional yang merupakan perusahaan patungan antara PT Bank Mandiri (Persero) Tbk dan National Mutual International Pty. Limited (AXA), yang terdaftar dan diawasi oleh Otoritas Jasa Keuangan (OJK). Penelitian ini bertujuan untuk mendeskripsikan penerapan etika bisnis dan nilai perusahaan pada PT AXA Mandiri Financial Services. Jenis Penelitian menggunakan kualitatif deskriptif. Dari hasil penelitian ditemukan bahwa perusahaan telah mengimplementasikan etika bisnis mulai dari karyawan, manajer, dan direksi PT. AXA Mandiri Financial Services.

Good Corporate Governance (GCG) is a system that organizes and controls a company so that it can form added value for all stakeholders. This study aims to determine the application of GCG at PT AXA Mandiri Financial Services (AMFS) which is a joint venture Conventional Life Insurance company between PT Bank Mandiri (Persero) Tbk and National Mutual International Pty. Limited (AXA). The research method used is descriptive qualitative. The results of this study indicate that PT AMFS has implemented GCG in an integrated manner in all business processes. This is evidenced by the transformation in 10 line areas, namely digital services, distribution, health and protection, human resources and culture, information technology systems, data, efficiency, customer experience, and offers (documents and products). PT AMFS also applies the Three Lines of Defense principle to an internal control system that is integrated with risk management. The main line of defense is the directors and all employees of PT AMFS. Second, risk management, compliance and law. Third, internal and external audit.