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The data presented in this article relate to the acceptance of an online tourism search technology by students from a Science and Technology University in Taiwan. The data were collected using quasi-experiment research design and a survey questionnaire. A structural equation modeling analysis was employed for data analysis using AMOS statistical software. For further study findings and interpretation, please refer to the research article entitled “Examining the Usability of an Online Virtual Tour-Guiding System for Cultural Tourism Education” (Chiao et al., 2018).

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In recent years, a number of studies have been conducted exploring the potential of digital tour guides, that is, multimedia components (e.g., 2D graphic, 3D models, and sound effects)