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Traditional Taiwanese floral fabric was the fabric produced by printing and dyeing technique after the rising of textile industry in Taiwan during 1950s. Taiwanese floral fabric was originated from the imitation of Japanese textile and curtain cloth. An image of its own has later been developed with local visual experience and cultural memories after a 30 years' time. The study aims to study colors of traditional Taiwanese floral fabric, collect and conduct systematic research and analysis on structure of color elements as well as color combinations for establishing a dedicated cultural color database of Taiwan. In the meantime, in-depth interviews were also conducted to find out the color rendering as well as social and cultural meanings of traditional floral fabric in order to deepen the meanings of those cultural colors. Keywords: Taiwanese Floral Fabric, color design, cultural memory, cultural color databaseCulture stands for the accumulation of art and life experience in a country. In recent years, states around the world have realized that cultural force would be an integral part of national strength. As a result, cultural policies were formulated and implemented to develop creative economy and industries that carry cultural characteristics in the hope that culture could incorporate with inspirations and originality to bring new possibilities and industrial values. Although the idea of "culture is a good business" is commonly agreed while culture is regarded as the best valuecreated capital or a magician that adds value for industries (Chang, 2004, we have to think of and search for unique cultural meanings as well as value of thoughts for either highlighting distinctions or positioning of our own culture in the wave of cultural globalization. Culture is defined as the brainchild of thousands of years of a race as well as the totality of human life and social values. Therefore we have to consider our own cultural phenomena as well as the meanings and contents generated from the time, space and social context they exist when exploring cultural characteristics. When we look into our life, many of the cultural phenomena, life patterns and products of a time that we get used to could be shifted to cultural dynamics. The Taiwanese traditional floral fabric that is being lime lighted in recent years would be a perfect example.Floral fabric is usually associated with the image that red cloth with floral patterns and bright colors are fluttering in the wind on a clothes drying field under the blue sky and white clouds that is visually contrasted (Figure 1). The bed sheets with a pattern of large peony flowers spreading on were joyfully accompanying us while adding colors to our life during our childhood. Their forms and colors seen everywhere in our culture as visual existence have incorporated with our life experience and emotional memories to be deeply imprinted in our minds. Splendid floral fabric symbolizes people's expectation of flourish life as well as affordable luxury and sweet delight in daily l...