Product aesthetics give people a sense of beauty and impression and encourages them to consume and collect. Companies employ shapes that are both emotionally appealing and compatible with the brand's image of aesthetics in generating favorable consumer responses. Existing research on branding and product design has demonstrated the importance of emotions. Consumers can base their evaluations of a brand extension on their subjective-affective reactions toward products. Many products are designed to attract consumers, and considerable literature exists on product-design methods. However, few studies have offered specific guidance on how to design products with emotional appeal to link brands and to initiate consumer emotions. Using a recognized brand and products as an example, we argue that emotional product design strengthens brand emotion and is appealing to consumers. We explored brand and product emotion by conducting a consumer-emotion survey and determined that (a) emotional-brand products have emotional product design characteristics, particularly the beauty characteristic; (b) emotional product design characteristics influence the brand emotion (repurchase, willingness to recommend, attachment, positive emotion, and passion) of consumers; (c) emotional-brand products have simple shapes, pure colors, and natural textures that exude a sense of design, fashion, and a pleasing appearance of emotional product design. The findings of this study support the future development and growth of emotional product design.

The cultural and creative industries have received considerable global attention in recent years; in particular, the close relationship between these industries and design has been identified. Because mysterious and attractive East Asian aesthetic are a crucial contemporary style, this study examined a fashion exhibition held in the New York Metropolitan Museum, which entitled “China: Through the Looking Glass” and conducted a literature review, scale design, survey and data analysis, and factor analysis about the incorporation of cultural elements in fashion design. Subsequently, the perceptions of college students with various educational backgrounds on several selected exhibits were identified and analyzed. The results were revealed that: (1) the research scale can be used as a reference for related design teaching and in the appraisal of fashion products in the design industry; (2) cultural connotations are more notable in design than the technical aspects; (3) compared with students of other backgrounds, students with a background in fashion design emphasized more on the technical and professional aspects and expressed a preference for design pieces with experimental qualities, such as those made with stiff materials and having exaggerated styles, and neutral and neat straight lines.

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Festivals are an important aspect of cultural design. They not only attract a large number of tourists but are also one of the most direct ways of promoting local culture. This study aimed to discover how festival experiences affect cultural feelings, travel motivations, and behavioral intentions. Based on literature research, theoretical model construction, and analysis, this paper begins with an exploration of the literature and designs a structural model to validate consumers’ expectations and conceptions of the 2021 Tainan Chihsi Festival. A total of 238 residents from Taiwan answered the questionnaire. This study used SEM and ANOVA for data analysis. The impact model of the festival experience design presented here can provide reference standards for in-depth research in related fields. Moreover, cultural emotion is a critical component in designing influential festive event experiences that evoke travel motivations and behavioral intentions. Virtual events can emphasize personal elements and educational content. In-person events can emphasize group interaction and entertainment. A combination of virtual and in-person experiences or personal and group exchanges would be ideal. Organizers should consider including emotional elements in their festive events in addition to originality. The inclusion of cultural elements can also foster “shared” experiences between locals and visitors, diversifying urban landscapes and strengthening community interaction. Organizers can plan festive events that align with consumers’ expectations, distinguish festive events from other community events, and add uniqueness and originality to their events.

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