The purpose of this study is to present the importance of servicescape and human service, suggest ways to improve hair shops, and strengthen the competitiveness of hair workers through continuous education to increase the competitiveness of hair shops in the highly competitive beauty industry. To this end, a survey was conducted on 380 men and women in their 20s and 60s living in Seoul and Gyeonggi Province from December 1, 2021 to January 3, 2022. For data analysis, frequency analysis, factor analysis, reliability analysis, correlation analysis, regression analysis, and mediating analysis through the program of SPSS 21.0 were used. As a result of the analysis, it was found that servicescape had a positive (+) effect on human service and customer satisfaction, and human service also had a positive (+) effect on customer satisfaction. Human services were found to play a partial mediating role between servicescape and customer satisfaction. Through the results of this study, the importance of hair shops' servicescape and the influence of human services were once again confirmed to present practical and theoretical implications of hair shops.
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