The central government and local governments of the South Korea execute a project to build smart tourism city for tourism and urban development. However, little study has shed light on the details of smart tourism city project. To approach the concept of smart tourism city and understand the phenomenon of smart tourism city construction, this study conducts a case study. Incheon is the first city in which implementing the smart tourism city creation project. We apply the metaverse concept to check how Incheon implements a smart tourism city. Specifically, the metaverse concept applied tourism service operated by Incheon is divided into real based and virtual based (AR Incheon and Incheoncraft). Along with an introduction to the case, how the concept of metaverse supports the creation of a smart tourism city is discussed. This is an early-stage study that explores the phenomenon by considering the relationship between the smart tourism and metaverse.
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