Companies are accepting the challenge of incorporating women into the labor market under conditions of greater equity and equality. This requires the definition and implementation of access, training, and communication policies, among others. However, they face resistance from patriarchal practices and traditional gender roles that hinder women's performance. This study aimed to identify the opportunities and barriers for gender equity in the Agroforestry Coffee Company Tercer Frente, in order to propose practices that promote equitable relationships and improve business management. Through a participatory diagnosis of gender equity, gaps were identified and measures were proposed to promote equal treatment and opportunities, building towards gender equity and equality.