The article examines the problems of the labor market from the perspective of employment, the impact on these processes of such global trends in modern economic development as digitalization and globalization. Attention is drawn to the negative trend of employment of a large number of graduates of domestic universities not in their specialty. Special emphasis is placed on the need for the education system to take into account the professional qualification requirements for specialists in the process of their training and retraining.

The efficiency of use of digital channels has been analyzed, based on the results of a study, carried out on the example of trade centers in Russia. The basic trends of the advertising market and prospects of its development have been examined. Advantages and disadvantages of the most promising types of communication, namely the content and mobile advertising, have been identified. The approach based on the use of cross-platform planning has been offered. The recommendations at the choice of the digital tools for companies of small, medium and large businesses have been given, the efficiency indicators have been adduced.

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One of the priorities of the government program “Digital economy of the Russian Federation” is the progressive development of the existing education system, which should provide the economy with competent personnel. In addition, this Program declares the need to create a system of motivation for the development of the necessary competencies and participation of personnel in the development of the digital economy of Russia. On the other hand, the current educational trends both in Russia and abroad require the creation of a fundamentally new, open education system aimed not only at creating future competencies, but also at expanding the availability of education. Access to education in this case implies the possibility of obtaining educational services for all categories of citizens, including residents of remote regions, as well as for people with disabilities. Currently actively developing online course platforms (Massive Open Online Courses) do not yet provide a full range of educational services in addition online students do not have the opportunity to obtain a higher education diploma, which would be recognized by employers. Accordingly, the task of providing modern, accessible and open educational services still falls on classical universities. All this requires transformation of the classical educational system, which ultimately implies the creation of a “Digital University”. The author of the article presents her own view on the formation of the “Digital University” model and explains her point of view about the key elements of this model. The article substantiates and describes the five main components of the “Digital University” model and also concludes that further detailed description of these proposed components in their relationship with the processes of digital transformation of the University is necessary.

The textbook deals with a set of issues related to the organization of foreign economic activity of a modern Russian enterprise. The article covers the basics of foreign economic activity, organization of international commercial operations, customs and international transportation, reveals the essence and features of international marketing, and shows the role of the state in managing foreign economic activity. The features of entering the world market, choosing a foreign partner, pricing, preparation and execution of foreign trade transactions are shown. Various aspects of insurance of foreign economic activity are revealed. Meets the requirements of Federal state educational standards of higher education of the latest generation. For bachelors and masters of higher education institutions studying in economic areas, as well as for students of the system of professional development and retraining, specialists in Economics, managers of various levels.