The more intense competition within the similar business as well as happened in the business of making sausages, especially in Denpasar city. PT. Aroma was one of the companies in Denpasar that produces sausages, corned beef, and nuggets. In an effort to attract consumers to buy sausages, companies pay attention to product quality, price, and promotion. The attitude of each consumer varies before buying and in buying products. Consumer considerations in buying the products that need to be considered by marketers, so that products that are marketed can be accepted and would be bought by the consumers. The linear regression line equation: Y = 0.1920 + 0.2145 X1 + 0.2592 X2 + 0.3828 X3 explains that there was a simultaneous positive influence between product quality, price, and promotion on the buying decision of sausage. The result of t-test of regression coefficient obtained t1-count was 3,3628, t2-count was 3,9879 and t3-count was 6,2641 bigger than t-table equal to 1,980 was in rejection region Ho, hence Ho rejected or Hi accepted. It meant it was true, that there was a positive influence simultaneously between the marketing mix and the consumer buying decision.

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Community involvement is crucial to developing a variety of goods and services, quality improvement and innovation, safeguarding natural and cultural treasures, enhancing local communities' welfare, and maintaining amicable relations between tourists and communities locally. Community involvement enables the process of tourism goods and services that are varied and suitable for visitors' requirements and tastes. Through active participation, communities can contribute to designing authentic tourist experiences, offering local cultural attractions, arts, and traditions, and presenting products and activities that suit travelers' wishes. This will enrich tourism offerings and increase the attractiveness of destinations. Through involvement in tourism activities, the community can create job opportunities, micro, and small enterprises, and earn additional income from the tourism sector. Thus, direct public involvement affects how well the tourism sector performs. This research was carried out in Lombok's Mandalika tourism district. This research evaluates the effect of public participation on the tourism industry's performance. The quantitative approach was employed in this study, and the research tool used was a questionnaire. The population in this study numbered 2,636, and the sample numbered 96. The findings of this study are that community involvement affects the performance of the tourism sector in the Mandalika tourist area of Lombok. According to the findings of this study, community involvement has implications for the performance of the tourism business.