MoDern DeVeloPMenT of The MarKeT of CeraMiC ConSTruCTion ProDuCTS of uKraine in The ConTeXT of The euroPean inTeGraTion ProCeSS Purpose. To investigate the development of the Ukrainian market for ceramic construction products and the process of its transformation. To consider the main factors that make the production of ceramic construction products attractive to investors and evaluate the impact of factors on the state of the industry as a whole. Methodology. The authors used a set of general scientific and special methods of research, including methods of retrospective analysis, synthesis, comparison, dialectical method of cognition and graphic display of research. findings. It is proved that the implementation of European standards and requirements in the construction process brings Ukraine closer to becoming a competitive state. The main problems of modern brick factories in the market of construction ceram ics in Ukraine are revealed; the advantages of using wall ceramics in housing construction are identified and the prospects for its development are determined. originality. The authors have shown that the development of the ceramic brick market over the last 28 years has been gradu ally transformed into premium ceramics. They have also proved that: 1) due to the use of largeformat ceramic blocks, it is possible to obtain a warm wall with low thermal conductivity of 0.16-0.20 W/K, which in turn allows increasing the heat transfer resistance up to 3.3; 2) the use of ceramic clinker brick due to the wide color gamut of various textures and surfaces allows acquiring the walls of modern residential buildings of environmental friendliness, practicality and beauty. Practical value. Development tendencies, status and prospects of further dynamics of activity of the enterprises of building ceramics, make an actual research direction in the conditions of transformation processes occurring in Ukraine, so the results will be used in practice by scientists, architects, designers of new building complexes and cottage towns, civil servants specializing in strategic planning in the construction of industrial and civil structures.