The article examines the recreational possibilities of landscape and architectural projects of wineries located in a natural environment. The features of the spatial interaction of the winery architecture with the surrounding landscape are analyzed. It is proved that landscape and architectural complexes in the natural environment should be integrated into the landscape, so as not to cause damage to nature. The peculiarities of the interaction of the winery with the natural environment from the point of view of identifying the recreational potential are formulated and justified. The recreational possibilities of the natural environment of wineries are considered in the context of the developing enotourism. The experimental part is the development of a project for a multifunctional wine-making complex. The possibility of its implementation on the territory of the Samara region, in the place of the national natural park next to the Volga River, is justified. The idea of an eco-friendly coexistence of the building of the winery «Ammonit» and the surrounding natural environment is consistently carried out.