The purpose of this paper is to explore the role of digital marketing as a marketing tools in hotels in Badung regency. The applications of Internet is vast in every aspect, including the hospitality industries. Marketing is viewed as a very important activity in a hotel. As Internet penetrating every aspects of life, the marketing and the internet have been integrating to become digital marketing. The problem question is the role of digital marketing as a marketing tools in hotels in Badung regency. As the research commenced, the outbreak of Covid-19 pandemic also has begun. The method used in this research is a qualitative case study. The informants are 12 persons each represents and appointed by 12 hotels respectively to explain the digital marketing policy. They are digital marketing manager, digital marketing staffs, and director of sales from various non-star hotels to five-star hotels. The summary of data and information collected then were discussed and correlated with the current phenomenon of digital marketing. The finding was that the digital marketing has a very important role in the hotel industry in the pre-Covid-19 pandemics and even during the Covid-19 pandemics. Most of hotel activities are slow downed and even stopped during the pandemics but the digital marketing activities are maintained and even increased to overcome the effect of the pandemics. The activity is increased due to the owner and the manager are keen to anticipate and pursue sales of post pandemics era. The owners are keen to expend their personal funds to support the survival of the hotels during the pandemics. Most of the digital marketing staffs are on full time job during the pandemics amid the stayed home employees.