In this paper, the bifurcation parameter of the chaotic map is estimated accurately by utilizing the ergodic properties of a chaotic dynamical signal. Binary Phase Shift Keying Ergodic Chaotic Parameter Modulation (BPSK-ECPM) scheme is used to modulate the information signal in the bifurcating parameter of the chaotic map. A mean value estimation technique is used at the receiver to retrieve the original information accurately. This method minimizes the computational complexity of the receiver; thereby, reduces the total manufacturing cost. Simulation results confirm that, in AWGN channel and at bit error rate (BER) of 10-3, BPSK-ECPM achieves gains in Eb/N0 of about 0.7dB and 5dB in comparison with conventional direct sequence spread spectrum with BPSK modulation (DS-SS BPSK) and conventional ergodic chaotic parameter modulation spread spectrum (ECPM-SS) systems respectively. The results also confirm that in Rayleigh fading channel and at BER of 10-3, BPSK-ECPM achieves gains in Eb/N0 of about 6.3dB and 1.6dB in comparison with DS-SS BPSK and ECPM-SS systems respectively, which make BPSK-ECPM an ideal candidate for the intelligent transportation system (ITS).