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Consumer loyalty is the customer's willingness always to use the company's products in the long term, use them exclusively, and recommend the company's products to friends or colleagues. This study aims to determine the effect of digital marketing on Gojek’s consumer loyalty. The sample in this study was Gojek consumers in Denpasar City. Determination of the sample in this study using a non-probability sampling method. The number of samples taken was 112 people. Collecting data using questionnaires. Data were analyzed using multiple linear regression analysis techniques. The results of this study indicate that digital marketing has a positive and significant effect on consumer loyalty.

Global warming has become a hotly discussed issue and has caused manufacturers to implement green marketing in their business. This study aims to analyze the effect of green perceived value on green repurchase intention. The population is people who have bought and used The Body Shop Indonesia products with a sample of 100 respondents through purposive sampling. Collecting data using a questionnaire in the form of google form and analyzed by simple linear regression analysis. The results showed that green perceived value had a positive and significant effect on green repurchase intention.

Firm value is the price that prospective buyers are willing to pay if the company is sold. The purpose of this study is to determine the effect of information asymmetry on firm value. The population of this study are all Property and Real Estate Sector Companies listed on the Indonesia Stock Exchange for the 2020-2022 period, namely 40 companies. The samples used were 120 samples. The sampling technique used purposive sampling technique. The data used is secondary data, namely the company's financial statements. Data analysis in this study is multiple regression analysis. The results of the study show that information asymmetry has no effect on firm value.

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