Penelitian ini mengkaji mengenai bentuk daya tarik antara bangunan cagar budaya peninggalan Belanda dengan bangunan Jawa di Kota Surakarta. Tujuan penelitian ini adalah mengeksplorasi eksotisme yang dihadirkan melalui dua bentuk bangunan yang berbeda, yakni bangunan Belanda dan bangunan Jawa. Hasil dari penelitian menunjukkan bahwa strategi branding melalui video timelapse memberikan daya tarik tersendiri sebagai media kebaharuan dalam dunia promosi era digital. Pada bangunan Belanda Surakarta seperti halnya Benteng Vastenburg, menyimpan sisi elegan dan kekokohan pada bangunan, sedangkan pada arsitektur bangunan Jawa pada bangunan Keraton Surakarta terdapat unsur falsafah sebagai simbol pusat peradaban Jawa di Surakarta.

Tri Pramana (Desa, Kala, Patra) are the human efforts to use their mind (cognitive) to act and behave towards something, object, or event that occurs in a particular space. These ideas can be realized in various forms, ranging from habits, rules, values, traditions, even religions adopted by the local community. This study used a qualitative-descriptive approach to explore the values of the local wisdom of Desa, Kala, and Patra as an approach in making visual communication design. The results of the study showed that design is seen as a medium of communication, aesthetic linkages, signs, symbols and meaning values. Design is also one way to present ideas and values of cultural identity that become the spirit of a design work. Every single design always has a close relationship between humans and environment and culture. Design works always dynamically follow the conception of a culture that is in line with the concept of Desa, Kala and patra where the design work is presented. A successful design work in terms of communication and aesthetics is a work that is able to build relationships between humans, environment and culture.