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In 2005, after criticism of the U.S. food industry for advertising's role in childhood obesity, national advertisers announced new policies to reduce children's exposure to ads for unhealthy foods. However, limits on these policies suggested that the food advertisements viewed by children would not change significantly. Content analysis was conducted on television food advertisements aired just before and one year after these announcements. The advertisements were coded for product type, persuasive appeals, and production techniques. The results suggest few changes in food advertising seen by children.

Advertising researchers have neglected to analyze women's reactions to sexual appeals, and researchers are just beginning to recognize the utility of personality variables as predictors of responses to sex in advertising. This study addresses both areas by testing women's reactions to a sexual commercial, and examining the relationship between women's sexual schemas with their responses. Sexual schemas are people's cognitive views of themselves that predict approach/avoidance to sexual behavior and sexual information. Overall, women who have more positive sexual self-schemas (sex positive) were found to have more positive attitudes-toward-the-ad and brand interest for the sexual ad. Purchase intention, however, was not affected. The findings and their implications are discussed.