The topic of the article is current. Enterprises of the agricultural sector need to expand the range of products and reorient sales markets, develop new types of production in order to increase efficiency. The purpose of the study is to explore the practical possibilities of developing the diversification of the activities of agricul-tural enterprises, to assess the real prospects for stimulating their activities and in-creasing the overall level of well-being and organizing the functioning of modern agricultural enterprises. The methodological approach is based on a combination of methods of system analysis of the foundations for the implementation of the diversification of agricultural enterprises with an analytical study of the prospects for the development of agricultural production in modern economic conditions to achieve the sustainability of the industry. The results of the study indicate a plural-ity of factors influencing the development of the diversification of agricultural en-terprises, depending on the nature of their activities and the type of marketable products they produce, which is determined by the specifics of the market and its activity at a given time. intervals. Further research in this area will help increase the overall economic potential of the country through the sustainable development of the agricultural sector.