The purpose of this manuscript is to search the literature to support the variables of this manuscript and to provide results for consideration in future studies as a research gap or alongside other research items.  This research used the primary literature survey that was the basis for writing this article. There were no respondents and no data processing was used. The framework results can be used as a novelty in this study. The results of this literature review present several key articles containing the investigated variables. The implication of this study is that there must be other variables that can support the significance of the dependent variable.

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In this scientific article want. provide a reinforcement of scientific articles with research results after that the researcher provides a perspective in this scientific article. this study's research methodology, which used variable-relevant journal mini-reviews of papers, was qualitative, metric table as below which will be displayed to display scientific articles to support literature study. concluded that it was proven true from the results of scientific articles found with sales promotion variables with the same research object, namely low cost carriers, where there were several scientific articles in their research results stating sales promotion significance with price and brand variables, as well as airline tickets, and the internet experience. Recommendations are in every finding of this scientific article. The point is that there are other variables in the field of marketing that can be used in future research.