This study aims to prove the relationship between the socioeconomic conditions of parents and the motivation for learning achievement of students of the Tourism Business Management Study Program during the Covid-19 pandemic. The problems that want to be studied in this research are: What is the socioeconomic conditions of the parents of the Tourism Business Management Study Program students in a pandemic situation and is there a relationship between the socioeconomic conditions of the parents on the achievement motivation of the students of the tourism business management study program during the covid 19 pandemic. Research population This is the entire batch of students of the Tourism Business Management Study Program with a total sample of 87 students using the Slovin Formula. In this study using the questionnaire method and using auxiliary methods, namely the documentation method and the interview method. The analysis used is descriptive percentage analysis and Chi Square analysis. The results showed no significant relationship between the socioeconomic conditions of parents and the achievement motivation of the students of the Tourism Business Management Study Program. This is caused by several factors other than socio-economic factors, where the students who are the research sample are generation Z students, are the generation who understand and master technology.