S audi Arabia spends 5.1% of its gross domestic product (GDP) on education and 4.7% of GDP on health, with the result that there are 2.39 physicians per 1000 population, which is highest in the Middle East and comparable to the United States (2.59), the United Kingdom (2.81) and the United Arab Emirates (2.39). 1 The literacy rate in Saudi Arabia is 94.7%. Research and development have been prioritized in the Saudi Vision 2030 program with ambitious goals set to attain an international standard in higher education. A goal of Saudi Vision 2030 is that at least five Saudi universities be among the top 200 universities in the world by 2030. 2 The 2020 Times Higher Education World University Ranking includes seven Saudi universities among the 1400 universities of the world. This ranking criterion takes into account important parameters of research productivity namely teaching, research, citations, industry outcome and international outlook. 3 King Abdulaziz University (KAU), the number 1 university in Saudi Arabia, has reached a world ranking in the 201-250 universities group. KAU is followed by Alfaisal University that is ranked in the 251-300 group. King Saud University (KSU) and King Saud bin Abdulaziz University for Health Sciences (KSAU-HS) are within the 501-600 rank√. KSAU-HS, a specialized health sciences university has been included in this ranking recently. 3 To ensure that a certain policy is producing the desired benefits, it is important to monitor and evaluate the programs. Productivity in the field of medical education and research can be measured by several variables. The

This research is focused on studying the impact of ethical marketing practices on value-adding product sustainability and customer brand relationship sustainability. It further investigates the consequent effects of value-adding product sustainability and customer brand relationship sustainability on brand loyalty. Data for this study were collected from a sample of 1500 customers having multiple interactions with goods and brands of retail organizations in Pakistan. We employed structural equation modeling (SEM) using SPSS 24.0 to analyze our data. The findings of this paper provide empirical support to the proposed relationships. More specifically, ethical marketing practices were found to have a significant impact on value-adding product sustainability and customer-value brand relationship sustainability. The findings also support a positive impacts of value-adding product sustainability and customer-value brand relationship sustainability on brand loyalty. This study provides some valuable implications for the theory and practice in that it identifies and empirically validates key ethical marketing factors affecting loyalty in business-to-consumer interactions. Besides, this study advocates implications for firms regarding some key aspects of ethical marketing practices that should be strengthened to achieve sustained brand loyalty.

To attain ecological sustainability and transition to sustainable supply chain management (SSCM), effective technological innovation (TI) and solid waste management (SWM), as likely impending resources, are essential components. From 2000 through 2021, a detailed map of SSCMs in the context of TI and systematic history will be created, highlighting the most significant research themes and trends, primary features, development, and possibly relevant areas for future study. Due to utilizing bibliometric analysis, text mining, and content analytics methodologies, the following concerns were addressed: (1) How has SSCM research progressed over time in the TI domain? (2) Which SSCM research areas and trends receive the most attention in the TI domain? Additionally, (3) what are the research directions for SSCM in the context of TI? As a result, bibliometric networks were developed and examined using 983 journal articles from the Scopus database to highlight the substantial body of literature. As a result, SSCM has been divided into five crucial study themes: (i) transition to TI, (ii) SSCM in closed-loop supply chains, (iii) municipal solid waste management (MSWM), (iv) environmental consequences and life-cycle evaluation, and (v) policymakers and practitioners in SSCM can use the SSCM research landscape and its primary highlight patterns to guide and add in the TI. Considering SSCM research as a way to reduce waste, future study directions are also suggested.