The objective of this study is to examine the public service model for indigenous people in the Kerinci ethnic inland in the tourism sector. This model is designed with the concept of Total Quality Management (TQM) which has internal (employees) and external (public) customers. This model has used equtiy satisfaction as a measure of its quality. A quantitative approach has been chosen to test the sector models that have been found previously in the context of local government. Does this model also apply among indegeneous people in Kerinci. The population in this study is an ethnic group whose dominant characteristic of authenticity is Kerinci inland. With the multistage random sampling technique, a sample of 39 for the employees and 250 respondents for public was obtained. Data collection has used a validated and reliable questionnaire, which is distributed to respondents who have the relevant ethnicity. Then analyzed used regression. The results of this study indicate that the model studied in the three previouss at sectors of local government, in 2018 and 2019, proved to be the same, when applied to the Kerinci ethnic hinterland.