The article discusses the impact of digital marketing on modern entrepreneurship, as well as the main tasks in the formation of the business structure. Predictions of rising consumer power in the digital age leading up to the turn of the century were bolstered by the advent of the Internet and then reignited by social media. Changes in consumer behavior require firms to rethink their marketing strategies in the digital sphere. Currently, much of the related research focuses more on the client than the firm. This study uses the firm’s perspective to facilitate understanding of digital marketing and the use of social media, as well as its benefits and inhibitors. The second generation of Internet applications enhances marketing efforts by allowing firms to introduce innovative forms of communication and co-create content with their customers. Firms ’ participation in digital marketing can be classified according to the perceived benefits and uses of digital marketing. To improve engagement with digital marketing, marketers need to focus on relationship-based interactions with their customers. This article demonstrates how some firms are already achieving just that.

This article discusses the key aspects of the development of grain production in countries exporting wheat and using innovations in its production. As you know, wheat is a strategic product of many countries and many sectors of the economy depend on its production. In terms of competitiveness, wheat ranks first among other agricultural products in terms of pricing and planting area. The yield and price of wheat are affected by many factors that are considered in this article. In order to analyze all aspects affecting the yield and price of wheat, we had to study the literature on the wheat market and its production. In addition, an analysis was made of the trends in the development of grain production in countries producing and exporting wheat. This study has collected data from the last 5 years for world countries exporting wheat.

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Since ancient times, the dehkanes, engaged in agriculture, hoped for a prosperous year. To harvest a good crop from the field, various rituals were held. During this ceremony, the dekhkans hoped that the year would be rainy and abundant. In other countries and peoples, there were also customs that caused rain, during which certain rituals were performed. In this article, the author, based on scientific sources and field research, gives information about the conduct of rites to cause rain in the villages of Kuhitang and their features.