This study was conducted to investigate the relationship between the individual cultural characteristics of consumers and their intention to use digital services and applications in the tourism sector, and whether Perceived Benefit and Perceived Ease of Use, which are the elements of technology acceptance, have a mediating effect in this relationship. For this purpose, the data collected from 303 participants were analyzed by Structural equation modeling (SEM) method. The findings indicate that "perceived ease of use" has a partial mediator effect in the relationship between "Intention to use digital tourism applications and services" and the "uncertainty avoidance" sub-dimension of individual culture, and a full mediator effect in the relationship between "collectivism" and "long-term orientation" sub-dimensions. In addition, it was concluded that the “perceived usefulness” has a partial mediator effect in the relationship between the “intention to use digital tourism applications and services” and “collectivism”, one of the sub-dimensions of individual culture, and has a full mediator effect in the relations of the sub-dimensions of “uncertainty avoidance” and “long-term orientation”. With the difference tests applied to the demographic data of the participants, the effects of demographic characteristics were examined and interpreted.

Considering that children are influential in consumer purchasing decisions, hotel preferences of families with children, emerge as a subject that needs to be investigated. Turkey, which has a very rich and diverse structure in terms of climate, nature, history and culture; has the same richness and diversity in terms of hotel enterprises. In general, starred hotels as holiday villages and resort hotels built on larger areas and boutique hotels with smaller and unique architecture offer options for families with children. The aim of this study is to reveal the features of starred hotels and boutique hotels in terms of their facilities for families with children and the ratings made by the guests. In the study, starred hotels and boutique hotels in Etstur with facilities for children were selected and these hotels were evaluated in accordance with the purpose of the study. The findings that emerged as a result of the evaluations were interpreted in terms of theory and practice.

Objetivo do estudo: Neste estudo, discute-se "etnocentrismo e inteligência cultural" como características únicas dos indivíduos e o efeito mediador da atitude em relação à EWOM, que consiste nos pensamentos dos outros sobre países estrangeiros, nas relações dessas características com as intenções de indivíduos para ir de férias para destinos estrangeiros. Metodologia: Resultados que podem ser avaliados na teoria e na prática foram obtidos investigando o efeito dos comentários online e suas atitudes em relação a esses comentários, que se tornaram muito importantes nas experiências turísticas nos últimos anos. Com a pesquisa online, os dados obtidos de 357 participantes com diferentes características demográficas de diferentes províncias da Turquia foram analisados com SEM.Originalidade/Relevância: Existem poucos estudos examinando a relação entre inteligência cultural e etnocentrismo. Ang et ai. (2007) afirmou que o etnocentrismo afeta a inteligência cultural, enquanto Triandis (2006) afirmou que a inteligência cultural afeta o entocentrismo. Harrison (2012) determinou que existe uma relação negativa entre os dois conceitos. Inteligência cultural e etnocentrismo têm uma associação negativa, segundo Young, Haffejee e Corsun (2017).Principais resultados: De acordo com os resultados da análise, a atitude EWOM tem um efeito mediador parcial nas relações de etnocentrismo e inteligência cultural com a intenção de visitar destinos estrangeiros para férias.Contribuições teórico-metodológicas: Neste estudo, examinou-se o papel mediador da atitude face aos comentários da MOE sobre estes países nas relações destes dois conceitos com a intenção de visitar destinos estrangeiros para fins de férias e verificou-se o efeito de mediação parcial da MOE.