Penelitian ini bertujuan untuk menganalisis pengaruh kelelahan emosional terhadap motivasi kerja dan kepuasan kerja pegawai pada PT PLN (Persero) Wilayah Maluku dan Maluku Utara. Data penelitian ini dikumpul menggunakan kuesioner yang dibagikan kepada 52 orang responden, dan dianalisis secara deskriptif serta analisa jalur. Hasilnya menunjukan kelelahan emosional berpengaruh secara negatif dan signifikan terhadap motivasi kerja dan kepuasan kerja pegawai PT PLN (Persero) Wilayah Maluku dan Maluku Utara. Demikian pula motivasi kerja berpengaruh positif dan signifikan terhadap kepuasan kerja pegawai PT PLN (Persero) Wilayah Maluku dan Maluku Utara. Hasil analisis deskriptif menunjukan para pegawai cukup mengalami kelelahan emosional, namun motivasi kerja dan kepuasan kerja mereka tetap terjaga.

The tourism sector is a service sector that contributes significantly financially to the country's economy. Maluku province has tourism potential. Including a tourist attraction in Oma village, one of the villages in Central Maluku district, Ambon City, Maluku Province. This research is a multi-year study (4 years) and aims to: 1. create a profile and mapping of tourist objects, 2. create easy access and facilities, 3. implement integrated marketing communications and digitization of tourism marketing and 4. collaborate on tourism marketing in Oma village with Maluku tourism & investment industry. For the first year of research, the research objective is number 1, which is to create a profile and mapping of tourist objects in Oma's Country. This type of research is applied research and qualitative methods.

Maluku is a strategic area as a tourism destination because it has unique characteristics, but tourism service managers are less than optimal in utilizing market attractiveness, and they lack the distinctive competencies of the company. In addition, strategic partnerships with stakeholders have not been developed optimally. This study uses an economics approach that is acculturated with strategic management science with a focus on the level of management understanding of market attractiveness, distinctive competencies and strategic partnerships in the tourism service industry in Maluku Province. The research method is using a survey method which includes a descriptive survey and an explanatory survey. The unit of analysis in this study is the tourism service industry in Maluku with the unit of observation being the head of a tourism service company in Maluku. The test was carried out using a structural equation model. The results show that the perceived market attractiveness is not yet fully attractive to tourism service companies in Maluku, distinctive competencies and strategic partnerships have not been maximally developed by tourism service companies in Maluku. The test results also show that there is a simultaneous or partial effect of market attractiveness and distinctive competencies on strategic partnerships. Strategic partnerships are more dominantly formed by distinctive competencies and the dimension that gives the highest contribution is organizational capability.