The paper proposes a method to delay the burn‐in effect of an organic light‐emitting diode (OLED) display. Usually, the burn‐in occurs in broadcasting company logo regions. In previous studies, logos were compensated by reducing the logo luminance by a specific ratio. This paper proposes a novel logo‐compensation method regarding the perceptual color difference between a logo and background areas. The proposed method has the advantage of being less affected by changes in the surrounding area than the existing compensation method, minimizing the deterioration of the recognition of the logo, and delaying the burn‐in as much as possible.