In the expansion of volumes of industrial production, there is an increase of anthropogenic influence and deterioration of the external environment that became the reason for the impossibility of a functioning market system without taking into account negative externalities. The article considers the directions and principles of a "green economy" functioning as the basis for further development of society. The current state and trends of the impact of environmental factors on other indicators of quality of life have been analysed and comparative analysis has been made on the example of developed and developing countries. Effective indices and instruments of influence on the level of ecological and economic development and main tendencies and problems arising at the introduction of "green economy", have been considered. The use of indicators that take into account negative externalities, such as the Pigouvian tax, has been demonstrated to be more visible than widely used indices. The losses from the negative impact on the resulting economic indicators have been analysed, and a significant decrease in the per capita GDP level has been proved with the extensive development of the economy. Implications for Central European audience: This paper aims to contribute to the development of a green economy as part of a policy aimed at reducing environmental risks in the process of economic growth. The proposed indicators and tools for influencing the level of environmental and economic development arising from the implementation of the "green economy" as the main vector of sustainable development, which can be used further research and development and can be implemented by European companies.

The article reveals the issue of irrational use of natural resources in Ukraine that affects public health, population working ability and macroeconomic performance. It has been found that heavier responsibility of each individual and changes in values can improve the current situation. It is concluded that the general utility function can be increased by rational nature management and implementation of the development strategy minimizing such negative risk factors as ecological state deterioration, inefficient functioning of the healthcare system, excessive use of chemical compounds while producing agricultural products, etc. The key in the study is the formation of a holistic view of the relationship between pollution and the state of the environment and harm to public health based on the analysis of rational nature management and environmental pollution and their negative impact on environmental health. A model has been developed that takes into account the negative environmental impact on health and the investment that is necessary to be healthy and stay productive.

The problem of anthropogenic impact is becoming more acute every year. The basis of entrepreneurship is to maximize profits and increase profitability ratios. However, when calculating economic indicators, changes in the natural potential and the impact of any activity on the environment are not analyzed. In developed countries, more and more emphasis is focused on socially and environmentally conscious entrepreneurship, however, business is still predominant in the world, where the result of activity is an increase in financial resources due to environmental degradation. At the same time, there is an improvement in the situation with financing environmental protection activity. An increase of the population’s consciousness is of a point-like nature, while the ecosystem continues to degrade. It is proved that the negative externalities that were described in the model by Pigou, Leontyev-Ford and others must be taken into account. The necessity of taking waste minimization and negative impact on the environment as a target function is justified. It is proposed to solve this problem systematically and to take into account the effect of the accumulation of negative implications of the impact on the ecosystem.

The issue of waste accumulation has become one of the global problems of humanity. In Ukraine, the main method of waste management is landfill depositing, which is unproductive and affects the ecosystem negatively. However, large landfill sites should be used to produce biogas, thereby reducing the environmental burden and the earned revenue should be used to introduce recycling and a gradual transition to a European waste management policy. The aim of our study was to investigate the state of waste recycling and the possibility of using waste landfills and food with lost consumptive qualities for biogas generation. To analyze the economic efficiency of the installation of biogas equipment in landfills and to investigate the current state of waste management in Ukraine. The research demonstrates that at present in Ukraine the problem of waste accumulation becomes actual. At the same time, the number of large waste landfills is increasing. It is proved that at landfills with an area of more than 50 hectares, the installation of biogas equipment is cost-effective, and the raw material can be distributed at the feed-in tariff, thus solving the energy problem.

One of the directions of sustainable agrarian development in Ukraine is ensuring the implementation of the multifunctional role of agriculture, development of human resources, protection of the environment, genetic resources and biodiversity, etc. At present, Ukraine has no system for the preservation of the environment and diagnostics of its condition, in particular in rural areas, where excessive plowing and landfills become a threat to the local population. The agrosphere is mainly formed and functioning in rural territories, uses its resources (spatial, natural, human, material) remaining a forming core of rural development and largely determining the overall progress and