The article analyzes the prospects for the development of the export potential of the crop industry in Ukraine. Based on the analysis of statistical data over the past 20 years, it has been established that the reform of the agricultural sector of the economy, which took place in the early 2000s, led to the creation of large agricultural companies, which concentrated in their hands most of the agricultural land and were able to significantly increase the volume of exports. agricultural products. It was revealed that the growth rates of exports of crop products significantly exceed the growth rates of exports of both products of the agricultural sector as a whole, and exports in general for the Ukrainian economy as a whole. The basis of the export potential is made up of grains and oilseeds. At the same time, it is shown that the last 4 years, the export of oilseeds, and over the last 2 years and cereals to a certain extent, has stabilized, which indicates a possible approach to the border of export opportunities for traditional types of agricultural products. The share of crop production over the past decade has increased by about 3 times, and grain - by 4 times. On the one hand, this is evidence of the growing importance of the agricultural sector of the Ukrainian economy in the national economy, and on the other hand, it is evidence of the fact that our country is a supplier of raw materials. According to the authors, Ukraine has almost reached the export potential of the physical volumes of crop production. Their further increase can lead to serious disruptions in the domestic market and cause a significant reduction in the production of livestock products, which already do not meet the needs of the population in livestock food. Over the past 7 years, the volume of physical exports has grown by 76%, and in value terms - by 43.6%. This is evidence of the fact that building up export potential through increased sales of raw materials is strategically unprofitable. It is concluded that it is necessary to change the structure of exports in favor of processed products of crop production.