For the effective development of Ukraine in the conditions of global changes (political, economic, social, educational) the priority should be transition to a new economy – knowledge economy. The basis of knowledge economy will be the professional development of specialists in innovative business structures through lifelong learning, in particular formation of their transversal competencies. These qualitatively new specialists will be able to ensure the transition of companies to innovative forms of organization of production activities. The purpose of the article is to reveal the importance of transversal competencies formation among specialists of innovative business structures in lifelong learning to ensure competitiveness of Ukrainian companies at the international level. Methodology. To achieve the goal, general scientific and special research methods were used: comparative analysis and generalization – to study the international experience of innovative business structures; synthesis of theoretical and empirical data – to characterize Ukrainian companies according to the innovation index; structural-functional and system analysis – to study the features of knowledge economy and form hard, soft and business skills. Results. In formation of business structures, Ukraine still uses traditional criteria, while in the world there are innovative approaches – companies "gazelles", clusters, etc. Characteristic features and problems of gazelle companies functioning are analyzed, in particular concerning the personnel component. It is proposed to consider successful enterprises as centers of new economic zones, around which related enterprises, promotion infrastructure, clusters should be purposefully built. It is determined that national economic competitiveness is associated with knowledge and innovation driven capital. Two approaches to the management of business structures are analyzed. The first is based on implementation of subject-subject relationships, development of innovative transversal competencies in order to expand managers' “breadth of management skills" through LLL-education. The second is the experience of innovative enterprises, where management is transformed into information management with its inherent impersonal post / non / management. Formation of the phenomenon of transversal competencies on the basis of LLL-education is analyzed. This is ensured by changes in hard skills, acquisition of new soft skills and integrated business skills, which contributes to the creation of a new generation of professionals. It is determined that business skills are integrated from soft skills, which accumulate intellectual property knowledge, investment and financial literacy, sales skills, presentations and business negotiations, event management, project management, people, their work and time, etc. Emphasis is placed on the importance of forming knowledge economy based on the intellectual potential of society, in which the main levers are the processes of accumulation and use of information and its transformation into knowledge, which depends on the economic progress of the country. It is determined that on the basis of formation of scientific and educational clusters, introduction of crowd technologies, crowdsourcing in education during life the professional development of experts of innovative business structures will be provided. Practical importance. The results of the research can be used in the creation of training programs, retraining, reskilling and changing types of work in the modern production space, which include provisions of knowledge economy for professional development of innovative business structures through lifelong learning. The basic postulates of research can be useful for managers whose companies implement innovative approaches to management, the latest technologies in production activities and promote mobility in retraining in accordance with sociel needs. Correlation/ originality. Conclusions reached will help economists, politologists, social scientists and LLL learning educators to understand the importance of innovative concepts in development business structures and formation transverse competencies based on hard, soft and business skills.

The study shows that two educational paradigms have been established at the current stage of Ukrainian education, namely, off-line education as a system and on-line education as a network; their advantages and disadvantages have been outlined. The author has grounded that theoretical and methodological disbalance between these two paradigms brought about the appearance of a new understanding of Life Long Learning as a new paradigm of education. The article provides analysis of modern innovative techniques and methods used in the educational paradigms. It has been grounded that ICT cannot be considered as a means of enslavement but rather a means of liberation which can be reached due to the production, processing and distribution of new anthropopractices that will facilitate the return of a man to himself and to others. ICT should encourage self-organization, self-cognition and self-improvement of a personality of Learner (Student) as well as Teacher (Educator).

It is noted that the individualized society with an increased tendency to nomadization, which began to form on Ukrainian territory, was forced to transition to sedentarization during the coronavirus pandemic, and during the war was affected by the opposite processes. “Narrowing the boundaries” of objective reality forces people to “expand the boundaries”, pave new paths and find/create alternative environments for the existence and realization of their creative abilities, which also applies to business. It is established that entrepreneurs began to produce new and transform existing business practices: closing, “zero” work, spending the “financial cushion”, relocation, covering the cost of materials, safe logistics, helping activists, changing the vector of entrepreneurial activity to foreign markets, implementing projects, participation in contests, grant programs, special initiatives (eDeclaration, “Supporting business in conditions of war”, grants to support micro and small businesses, Diia.Business, Virtual center Diia.Business, “Export in conditions of war”, access to international market and search for partners abroad, "Buy Ukrainian products and services", etc. It is suggested to strengthen the business strategy through the use of such effective tools as: landing page, multi-page site, Instagram, marketing kit, selling video, working with the database of customers, performance marketing, Google ADS, targeted advertising on Instagram & Facebook, marketing mix model, etc.; their positive and negative aspects. It is emphasized that transformative business practices in Ukraine can contribute not only to the formation of new trends, but also to the revolutionary transformation of economic forms – the transformation and renewal of economic consciousness.

The author attempted to consider upgrade of cybernetics in the context of developing creativity in modern scientific discourse. First-order cybernetics studied observed systems, second-order cybernetics dealt with observing systems, and third-order cybernetics studied the subject–polysubject environment – cyberspace. So, changes in the character of labour, the means of production, industrial relations and labour power have been analyzed. The article also considers the problem of “physicists and lyric poets”, which prompted researchers to look for possible ways to resolve the contradictions. It resulted in the establishment of interdisciplinary connections between cybernetics and art at the non-classical stage, while at the post-non-classical stage, an interdisciplinary synthesis led to their mutually beneficial collaboration. The author uses the notion of hyphspace as metaphorical abstraction for defining a virtual reality (a component of the noosphere) that exists inside a computer network (the subject–polysubject environment). Hyphspace at the present stage of cybernetics development is becoming the basis for its subsequent (but not final) upgrade – fourth order cybernetics. Cybernetics in an interdisciplinary synthesis with art is moving from cognizing human–machine systems to the formations with growing human-dimensionality, where there is a persistent increase in the number of users–nomads.