EDC Link is a payment service to provide convenience for consumers. This is a form of service provided by one of the banks in Indonesia to provide easy access and it is relatively easy to obtain the service. This study aims to analyze the effect of service quality, product quality, and tariff competitiveness on satisfaction in forming customer loyalty. Data collection was carried out by distributing 150 questionnaires containing several statements using a Likert Scale. The Non-Probably Sampling method is used as a sampling technique. The collected questionnaire answers were processed and analyzed using Smart PLS and SPSS. Finding shows that service quality, product quality, and tariff competitiveness had a significant positive effect on satisfaction in forming customer loyalty (P-Value

This study analyzes of the effect of image and promotion on customer loyalty mediated by customer satisfaction (a study of Alfamart minimarket customers in Tangerang). The research problem proposed refers to some previous research and the existence of a research gap from previous research. Five hypotheses have been formulated and a model has been developed to answer this research problem. The sampling technique is the quota sampling method. Respondents from this study amounted to 252 respondents, where the respondents are Alfamart minimarket customers in Tangerang, who have spent at least 2 times in the last 3 months. The analytical tool used is Statistical Product and Service Solutions (SPSS). The analysis results of this study's data indicate the model and the results of the study can be well received. The results of this study prove that the image and promotion of positive and significant effect on customer loyalty show that customer satisfaction is proven to positively moderate the effect of independent variables on the dependent variable in this study.