The relevance of the art-exhibition activities as an innovative tool in enterprises of due to current trends in the hospitality industry, in hotels increasingly is activities of a cultural nature. The aim of this work is to determine the exposure opportunities of hotel enterprises as innovative technologies of the modern hotel business. The organizational structure of a hotel enterprise is conducive to the introduction of exhibition activities as an innovative tool. It is possible to perform a set of activities by fulltime employees of hotels, and in addition to hiring professionals, attracting private consultants, engaging in creative collaborations.

Today, innovation is becoming a major feature of modern economy, as basic innovations are a powerful and strategic crisis management tool. The relevance of innovative technologies proved by rapid globalization of the world market and a reduction in product life cycles, as well as by the need of a strategic approach to upgrade the quality characteristics of products and services. In the hotel businesses innovations involve technological aspects of the production of hotel services and marketing tools. In an increasingly competitive hotel enterprises are forced to look for new ways to improve and appeal. To remain competitive and develop efficiently, as well as to attract foreign tourists in hotels of Russia there is a need for an active introduction of innovative technologies used by leading international hotel companies. Innovation should not only meet the needs of the client, but also create a sense of excitement from the time spent in the hotel. The article gives a theoretical justification of the term "innovation", the features of the introduction and use of "green" technologies in the hospitality industry in Russia and abroad as one of the most important indicators of success and competitiveness of a modern hotel businesses, noted the role of these innovations in the transition to the new course of "green" economy in the process to ensure public safety and the environment, due to inherent "green" technologies as an integral part of management in the hospitality industry. The article also highlights the need for enhanced problem-solving of ecological and economic efficiency for hotel businesses in regions, which receive significant volumes of tourist flows.

Development problems of international tourism and hospitality, associated with unstable foreign economic relations and international payments, lack of a stable insurance system and other socio-economic problems, including terrorism and uncontrolled migration, make it difficult to attract investment in this sector of economy. The example of Asian newly industrialized countries, which demonstrate comprehensive, steady and very rapid development, proves viability of this economic model and prospects for investment in tourism and hospitality. The huge and growing market, developing infrastructure, sophisticated financial sector, flexible regulatory environment, benefits, sustainability of state system and good economic prospects make India attractive for investments. Thus, in India the following opportunities for foreign investors to contribute in Indian tourism and hospitality were formed: government initiatives in various segments of tourism, significant relations of tourism with other important sectors of economy (construction, industry, transport, in gardening, agriculture, etc.), growing middle class and the availability of natural resources, democratic visa rules and social freedom, presence of well-known foreign corporations, the growth of average annual income of the hotel segment of "5 stars" and others. Further study of this subject can be continued in the development of investment risk insurance mechanisms to promote foreign direct investment into developing countries to support economic growth, poverty reduction and improvement of people´s lives. The options for improving investment risk insurance may include not only financial risks insurance, but also insurance of political (by state guarantees) or certain non-commercial risks for investment in developing countries, as well as the provision of services for the settlement of disputes between the public and private entities to guarantee the investment of capital.

This article suggests that the exhibition activity in the current market conditions is an instrument of promotion of hotel services or brands, while the focus is on the need to consider the specifics of the market in the planning arrangements and the financial costs of participation in the exhibition. In this regard, the article describes the main stages of planning and implementation of exhibition activities for the hospitality industry, as well as recommendations on the formulation of overall marketing objectives for hotels, including trademarks, pricing, distribution (sales) and communication sub targets. In the commodity objective the authors emphasize selection and implementation of effective policies to build a portfolio of services by providing a variety of existing range of hotel services of the required quality. In the pricing objective the study focuses on the selection and implementation of an effective pricing policy, including the definition of the range of prices, terms and payment terms and conditions and the magnitude of price discounts. The article provides a brief overview of the main instruments of marketing communications with consumers of exposure services, such as advertising, promotional activities, public relations, direct marketing and personal selling. The authors highlight the need to update competent approach to the design of exhibition booth of the hotel, so the main recommendation are suggested for the organization of the hotel stand at the exhibition, with a focus on the unity of the concept of the brand, which should be reflected in the design decisions of presentation materials, the appearance of the representatives of the hotel, in announcing, as well as in the design of the stand and other activities.