У статті розглянуто основні етапи формування бізнес-стратегії підприємства. Визначено, що частина підприємств переглядає свої бізнес- стратегії через релокацію. Досліджено можливості та ризики релокації для того, щоб підприємства продовжували працювати в умовах турбулентного зовнішнього середовища. На сьогодні основними причинами переміщення підприємств є намір їх збереження, переміщення попиту, переважно на Західну Україну або закордон, а також релокація вирішує низку логістичних проблем. Визначено основні проблеми з якими стикаються вітчизняні підприємства під час релокації. Зазначено, що при релокації підприємства в середині країни існує державна підтримка. Релоковані за кордон підприємства кардинально переглядають свої бізнес-стратегії. При релокації підприємств за кордон важливо вивчити особливості ведення бізнесу в обраній країні, оцінити фінансові витрати, пов’язані з релокацією

The article is aimed at studying the domestic and global experience of intensifying the entrepreneurial initiative of military conflicts veterans and using it as a basis to create a pattern for activating the entrepreneurial initiative of ATO / JFO veterans. The article proves the presupposition that employment of combat veterans around the world is a difficult task. The experience of integrating combatants into civilian life by intensifying their entrepreneurial initiative in countries involved in various military conflicts, including the United States, Great Britain, Denmark, the Netherlands and Croatia, has been studied. The study shows that Ukraine has regional, international and governmental programs aimed at adapting veterans to peaceful life. Most of these programs have complex tasks, namely: to organize physical rehabilitation and intensify the entrepreneurial activities of veterans. However, the state of implementation of these programs varies among the regions. The “Norway-Ukraine. Professional adaptation. Integration into the state system” (NUPASS) project is among the international projects that have successful experience in intensifying the entrepreneurial initiative of ATO / JFO veterans. Summarizing the results of sociological research on employing ATO / JFO veterans and their entrepreneurial activity, we have come to conclusion that ATO participants are facing typical problems, just as other entrepreneurs are, in starting and running their own business, making mistakes and failing. The veterans’ business is in the same unfavorable conditions as the standard one is. The article notes that, despite a number of problems that exist in this area, institutional and legal preconditions have been created to accelerate entrepreneurial activity among veterans. Ukrainian society as a whole is positive-minded as for the integration of anti-terrorist operation participants, and most employers are socially responsible. The authors suggest a general pattern of intensifying entrepreneurial activity of ATO / JFO veterans, which is based on the interaction of ATO / JFS veterans and their families, state authorities, international organizations, public organizations and veterans’ associations. Specific factors that contribute to activating the entrepreneurial initiative of ATO / JFO veterans are identified, and the favourable result obtained due to such activation is stated. The main favourable result is a comprehensive approach to promoting veterans’ business, which is revealed in a well-thought-out holistic long-term policy. The approach includes such elements as entrepreneurship training, various sources of financial support, and mentoring during the implementation of the entire business project of ATO / JFO veterans.

The purpose of the article is to study the process of adaptation of transport enterprises of Ukraine to the conditions of martial law and the development of the main directions of development or recovery of transport enterprises in the conditions of war and in the post-war period. The consequences of the ongoing since February 24, 2022 full-scale invasion of the russian federation for transport infrastructure are noted. It is specified that constant missile attacks force representatives of all spheres of management to adapt to existence in wartime conditions. It is substantiated that effective repulsion to the aggressive plans of the russian federation largely depends on the ability of transport enterprises to quickly respond to martial law conditions: timely evacuate the population from zones of war hostilities; deliver humanitarian aid; transport the necessary cargoes of the Armed Forces of Ukraine, as well as transport other goods, including the articles of export and import, which are the basis for the formation of gross domestic product. It is noted that from the first day of russia’s military invasion of the territory of our country, the relevant State authorities in tandem with the leadership of all transport enterprises introduced a number of measures of first priority. As a result of the study, the authors highlight a list of implemented first-priority measures by the State authorities and the directors of transport administrations in the first months of russia’s full-scale invasion, which shows a high level of adaptation of the transport sector of Ukraine to the conditions of existence in the new realities of martial law. The authors emphasized that, despite the great destruction of transport infrastructure, works are constantly carried out to restore and open new logistics hubs to support the national economy and restore the status of the export country. The conducted research shows that under the current economic conditions caused by russia’s military aggression, Ukrainian transport enterprises were able to quickly respond and adapt to military conditions, managed to quickly find reserves for restoring and maintaining uninterrupted operation, thanks to which the national economy was able to survive, and Ukraine – to maintain the status of an export country in order to remain a guarantor of food security in many countries over the world.

Власова В.П. к.е.н., доцент кафедри менеджменту, публічного управління та адміністрування Державний університет інфраструктури та технологій Тарновська І.В. к.е.н., доцент, доцент кафедри менеджменту, публічного управління та адміністрування Державний університет інфраструктури та технологій

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