Purpose: The purpose of the academic paper is to study the tendencies and practice of applying innovative methods of managing labor potential in the hotel and restaurant business in changing environmental conditions.   Theoretical framework:  Considering labor shortages in the hospitality industry and the necessity to attract employees after the pandemic, the EU hospitality and restaurant businesses have been changing their methods of managing the labor workforce.   Design/methodology/approach:  The research methodology is based on a systematic approach to studying trends and the practice of applying innovative methods of managing labor potential in the context of the external environment’s challenges. Based on the Eurostat panel data for 2020,  linear regression models of the dependence between turnovers, employment, and labor productivity in the field of hospitality in EU countries were constructed. Secondary data from interviews with owners of the largest EU hotel chains were used to identify methods of managing labor potential after the pandemic.   Findings:  The results demonstrate the existence of challenges toward the EU hotel and restaurant chains related to the labor shortage in the conditions of spreading the pandemic, the set of skills and low-skilled migrants. In order to solve the problems outlined, network managers hire and quickly train employees without work experience from various social categories (young people, students, specialists from other sectors, migrants, etc.). Moreover, hotels’ and restaurants’ managers offer employees housing, additional wages, social insurance, bonus payments in order to attract the workforce.   Research, Practical & Social implications:  The research demonstrates a positive change in the employees’ working conditions in the hospitality industry in the EU states due to the problem of their shortage, which arose with spreading the pandemic and the  labor force movement to other economy sectors.   Originality/value:  The practical value of the research lies in the possibility of using the knowledge about the identified trends of managing labor potential in the EU hospitality industry by small and micro enterprises of the industry.

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У статті досліджено та проаналізовано трактування поняття «оцінка економічного потенціалу» різними вченими. На основі проведеного дослідження удосконалено сутність поняття «оцінка економічного потенціалу підприємства готельного господарства». Вивчено, охарактеризовано та узагальнено методичні підходи до оцінювання економічного потенціалу та визначено перелік методів, за допомогою яких можна досягти поставленої мети: визначення рівня ефективної діяльності, конкурентоздатності та позиції на ринку, фінансової стійкості тощо. Запропоновано вдосконалений методичний підхід до оцінювання економічного потенціалу, зокрема, для підприємств готельного господарства, що дасть можливість проаналізувати ефективність діяльності закладу та визначити стан економічного потенціалу через економічну стресостійкість.

Abstract. The aim of the article is creation of a conceptual framework and formulation of practical recommendations for development of the methodological foundations of anti-crisis management in the sphere of international tourism and hospitality services. The key problem investigated in the research is assessment of the scale of crises in the international hotel and tourism business sphere, as well as outlining the conceptual model of the anti-crisis management mechanism with regard to the COVID-19 pandemic. The core scientific results have been obtained using the general scientific methods of research, the retrospective, statistical, financial, and factor analyses, the correlation between the studied phenomena and the existing practice, as well as the target-oriented method. The conceptual approaches to identification of the functional elements of anti-crisis management in international tourism and the hospitality services sphere have been determined. The scale and features of the impact of the COVID-19 crisis factors, which have caused lingering destabilizing processes in the international hotel and tourism business, as opposed to the consequences of the 2003 atypical pneumonia (SARS) epidemic and the 2009 global financial crisis, which had been of a short-term nature, have been analyzed. Special attention is paid to analysis of the international tourism environment in the European region, the consequences of quarantine restrictions implementation in the hotel and restaurant business sector are assessed. The internal structure of the mechanism of institutional support for hotel and tourism business, which includes fiscal and monetary policies, tools for human resources management, market intellectualization, public and private partnership, as well as a restart of tourism and hospitality, has been analyzed. The results of the research have permitted determination of the instruments for responding to the crises caused by the COVID-19 pandemic, formulation of conceptual approaches to identification of the crises sources and the process of anti-crisis management in hotel and tourism business. The practical significance of the obtained results shows the prospects of using the core scientific statements of the article in the practice of anti-crisis management of hotel and tourism business. JEL Classification F20, L51, L83, M10 Formulas: 0; fig.: 3; tabl.: 1; bibl.: 13.

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