The study was conducted in Prayagraj District of Uttar Pradesh to measure the adoption behaviour of farmer towards improved potato production practice. A total number of 120 respondents were selected randomly from ten villages under Phoolpur block based on maximum area comes under potato cultivation. The data were collected by pre-structured interview schedule and appropriate statistical analysis was done to find out the meaningful results. The study revealed that 53.33 per cent of the respondents belonged to the middle-aged group and majority of the respondents (58.34%) belongs to medium level of annual income. Majority of respondents (51.67%) belonged to small and medium land holdings and 44.17 per cent farmers belonged to the medium level of mass media exposure. The findings also revealed that 55.00 per cent of the respondents had medium level of adoption towards improved potato production practice followed 26.66% and 18.34% of the respondents with low and high levels of adoption respectively. Age ,education level ,annual income ,land holding ,extension contacts, mass media exposure, economic motivation ,scientific orientation ,source of information were positive and significant found with adoption of the respondents.