Purpose Consumers seem to be increasingly concerned about the environmental and social consequences of their purchases. For this reason, companies are involved in corporate social responsibility (CSR) strategies for their supply chain to responsibly manage the consumption of the environmental resources and to support sustainability. The purpose of this paper is to contribute to a better understanding of the Italian organic apparel consumer by investigating the importance of consumers’ attitudes towards CSR in agricultural products processing industries and their willingness to pay (WTP) for organic cotton clothing. Design/methodology/approach Questionnaire data were gathered in Italy on a Likert scale. Questions focussed on WTP for organic cotton, with the aim to test consumer responsiveness to a CSR initiative in Italy. A structural equation model is proposed to shed some light into this relatively unexplored area. Findings One of the direct implications of the authors’ study is that companies in apparel industry should try to improve their social and environmental performance to elicit the desired consumer responses. Originality/value This implies important managerial implications for new marketing strategies. If consumers’ perception of CSR practices drives their behavioural intention, firms will be motivated to be involved and to invest in socially responsible practices.

In recent years, Bulgarian organic agriculture is one of the sectors that is developing rapidly despite of the overall stagnation in Bulgarian agriculture and is continuously growing in farming areas as well as in number of farmers. This development is related to the suitable conditions for its adoption in our country - ecologically preserved areas; awareness and willingness of consumers to eat healthy; the realization of the benefits to the environment and rural areas; institutional support for organic farming and the good perception of organic products on international markets.Aim: Examine the condition and opportunities for development of sustainable organic farming in Bulgaria.Design / Research methods: The methods used to complete the tasks are systematic and comparative analysis, an estimated constructive method; method of statistical groupings, inductive and deductive methods of forming generalizations.Conclusions / findings: Organic farming combines the best environmental practices, biodiversity heightening, nature conservation and high production standards. At the same time, it provides public goods in terms of rural development and responds to specific consumer demand for clean and healthy products.Originality / value of the article: Organic production is an international, European and national priority. Organic farming plays an important part in the Common agricultural policy of EU for the 2014-2020 period, as well as for Bulgarian agricultural policy as a tool in regards to the sustainable management of natural resources, the preservation of food quality and safety and the humane farming means.

According its position in the supply chain, agrarian producers could contemplate higher or lower possibilities for the realization of its production. Not all types of cultures allow reaching final clients directly, because those products are aimed for intermediate consumption or are used as a source for Food processing Industry. Reaching final clients producers could be benefited by higher prices of realization of their products, but a "vertical integration forward" is required to be done successfully. Additional labor and capital resources need to be invested in that activity. Information of the market and acquisition of knowledge both commercial and assessment of experts are also required in order to be accomplish the realization of products both in national and external markets. The aim of this research is to identify and asses different ways that are available to Bulgarian agricultural producers for the realization of their production. For that reason precisely the position of the supply chain could determine broadly the depth and the horizon of market possibilities available.

An integral part of the conditions of the agricultural market in Bulgaria are the laws and regulations collected in ordinances and regulations imposed by state agencies monitoring the quality and safety of agricultural products traded on the Bulgarian market. The goals are to achieve equal conditions for market participation, tax reporting, quality control. In the last two years we have been observers and participants in the accompanying Covid-19 crisis related to the consequences of Covid-19, both in Bulgaria and the European Union, and around the world. Inevitably, the effects of the restriction and the measures caused by the crown crisis will continue to prolong over time in the agricultural sector and agriculture in general. The purpose of this study is to trace how the current regulatory norms affect the sale of agricultural production and how the restriction has affected the crisis. Are regulatory norms a condition for market development or are they a barrier to market entry and survival and what protection do they provide to end users?

Agriculture and livestock breeding are branches, which determine the economic structure of Stara Zagora district. In the last years the stock breeding in the district has marked progress, and the product quality has been improved and stabilized in quantitative aspect. There are milk and meat processing companies, situated in Stara Zagora district, which work for the European market. The purpose of this paper is to investigate the competitiveness and adaptability to the European market of the stock-breeding branch in Stara Zagora district. In order to achieve this goal, the following tasks have to be solved: -to analyze the condition of the stock-breeding branch in Stara Zagora district; -to examine the trends in the development of the stock-breeding branch; -to analyze the possibilities for sale of the animal products on the European market. The following methods are applied in order to achieve this goal and to solve the tasks such as analysis and synthesis, a systematic approach, a structural approach, statistical methods.