Resumo: Este artigo busca verificar como os indicadores chave de desempenho podem contribuir para a melhoria dos processos na cadeia de suprimentos verde de uma empresa de Crato no Ceará, culminando para o alinhamento dos processos de transformação com a estratégia empresarial. Sua importância se justifica por proporcionar e enriquecer o entendimento da cadeia de suprimentos verde através de uma abordagem sustentável e a possibilidade de implementação das práticas ambientais abordadas, afirmando ainda a importância das técnicas administrativas no meio social, econômico e ambiental. O método utilizado para o alcance do objetivo proposto se estruturou a partir de um estudo de caso, com abordagem qualitativa, cujos instrumentos de coleta foram entrevista semi estruturada com o gestor responsável e observação assistemática não participante dos processos vigentes no lócus da pesquisa, para que fosse feita a análise à luz da literatura vigente, estruturada a partir de artigos, monografias e livros que abordam a temática em estudo. Pôde-se evidenciar a cadeia de suprimentos verde, os parâmetros de avaliação de cada etapa e sua importância para os objetivos da empresa, destacando assim que a empresa não criou para si indicadores de desempenho, mas que ela se utiliza de métodos de processos impostos pelas certificadoras como indicadores para transformar seus processos a fim de alinharem estes a estratégia da empresarial adotada.Palavras Chave: Logística. Indicadores de desempenho. Sustentabilidade. Key Performance Indicators Applied to Logistics Green Supply Chain: A Case StudyAbstract: This article has the aim to verify how key performance indicators can contribute to the improvement of the processes in the green supply chain of Crato company in Ceará, culminating in the alignment of transformation processes with business strategy. Its importance is justified by providing and enriching the understanding of the green supply chain through a sustainable approach and the possibility of implementing the environmental practices addressed, also affirming administrative techniques in the social, economic and environmental environment. The method used to reach the proposed objective was structured from a case study with the qualitative approach, whose collection instruments were semi-structured interview with the manager responsible and unsystematic nonparticipant observation of the current processes at the focus of the research, for to be analyzed in light of the current literature, structured from articles, monographs and books that address the theme under study. The green supply chain, the evaluation parameters of each stage and its importance to the company's objectives can be evidenced, thus highlighting that the company did not create performance indicators for itself, but that it uses process methods imposed by the company. certifiers as indicators to transform their processes in order to align these with company strategies adopted.
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