Recent occupational accidents urged enterprises to put more importance on occupational health and safety practices. The pressure by both the public authority and the business and social milieu has played an important role in it. The present study investigated occupational health and safety (OHS) practices in five dimensions, i.e. safety procedures and risk management, safety and health rules, first aid support and training, occupational accident prevention, and organizational safety support. A survey form was developed in order to investigate the effect of OHS practices on work alienation, organizational commitment, and job performance as a throughput of such practices. The data set obtained from private sector enterprises was analyzed by structural equation modeling using least squares method. The findings of the analysis suggested that such OHS practices as safety procedures and risk management, safety and health rules, first aid support and training, and organizational safety support had a positive effect on organizational commitment. Moreover, it was seen that safety and health rules and organizational safety support decreased alienation, where first aid support and training played a role in increasing work alienation. Finally, safety procedures and risk management, safety and health rules, and organizational safety support had indirect effects on job performance of the employees.

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The purpose of the study is to develop an original framework to explore the effects of brand crisis on green purchase intentions and willingness to pay more. This study composes of seven original concepts, which are perceived brand crisis, green brand image, green trust, green brand equity, green perceived value, green purchase intentions and willingness to pay more to develop an integrated model. For this reason, an online survey was carried out in testing the model that includes questions measuring the effects of these variables. Smart PLS structural equation modelling is applied to verify the research framework. A total of 504 questionnaires were collected from Turkish consumers living in Turkey. According to the findings acquired from the structural equation modelling, there is an impact of the perceived brand crisis on green brand image, green trust, green brand equity and green perceived value. Consequently, green brand equity and green perceived value except for green brand image and green trust influence the green purchase intention. Moreover, green purchase intention affects willingness to pay more. Existing studies have shown that perceived brand crisis affects the brand equity, brand trust, brand image, perceived value and purchase intentions. However, there is not any research to shed light on the impact of perceived brand crisis on green brand equity, green brand image, green trust, green perceived value, green purchase intention and willingness to pay more. Therefore, this paper develops a research framework to fill the research gap.

ÖZ

Akreditif uluslararası ticarette yaygın olarak kullanılan bir ödeme şeklidir. Burada Milletlerarası Ticaret Odası (MTO) tarafından yayınlanan yeknesak kurallar akreditifin çerçevesini oluşturmaktadır. UCP 600 sayılı broşür olarak tanımlanan bu kurallar ihracatçılar tarafından detaylı olarak incelenmeyi gerektirmektedir. Türkiye dünyada en büyük bal üreticileri arasında sayılmasına rağmen, ürün çoğunlukla yurt içinde tüketilmektedir. Son yıllarda ihracat rakamlarında göreli artış olmasına rağmen bunun dünya ölçeğinde yeterli seviyede olduğu söylenemez. Bu çalışma akreditifli ödeme şekli ve ihracat bağlamında Türkiye bal sektörünün durumunu incelemektedir. Doğal bal ile ilgili bir akreditif vaka analizi olarak incelenerek ihracat pazarlama performansı değerlendirilmektedir. Çalışmanın paydaşlar için bir değer sunacağı düşünülmektedir.