This study aims to determine the extent to which restaurants on the southern route of Java in Ciamis district implement standard health protocols for Cleanliness, Health, Safety and Environmental Sustainability (CHSE) in order to prevent the spread of the COVID-19 outbreak. This standard health protocol refers to the health guidebook in hotels and restaurants (CHSE) that has been issued and published by the Ministry of Tourism and Creative Economy. This research was conducted as a measuring tool as a control reference in the implementation of the CHSE health protocol, especially in restaurants in the southern route of Java, Ciamis district. This study used a survey research method approach with data collection techniques through interviews; observation, and literature study. The population in this study were restaurants located on the southern route of Java in Ciamis Regency with a non-random sampling technique, namely accidental sampling. The results of this study indicate that the implementation of general guidelines and specific guidelines for CHSE health protocols is still not going well.

Dalam masa pandemik wabah Covid 19 ini strategi pemasaran merupakan hal yang sangat penting untuk di lakukan. Dimana dalam mendapatkan hasil yang optimal dilakukannya strategi dalam pemasaran yang memiliki ruang lingkup yang sangat luas antara lain startegi analitis menghadapi persaingan, strategi harga, strategi produk, strategi pelayanan dan sebagainya. Wabah Covid 19 Hal ini memberikan rasa khawatir atau rasa tidak nyaman kepada perusahaan jasa terutama Hotel Inna Parapat yang bergerak dalam bidang jasa akomodasi. Melihat hasil dari identifikasi masalah dalam penelitian ini, peneliti tertarik untuk meneliti dengan judul “Analisis Strategi Pemasaran pada Hotel Inna Parapat dalam Situasi Pandemi Covid 19.”. Tujuan dari Peneltian ini adalah untuk mengetahui dan menganalisa strategi yang paling tepat dalam situasi Pandemi Covid 19. Dalam penelitian ini adalah kualitatif deskriptif, dengan metode pedoman validitas dan reliabilitas instrumen dan kualitas pengumpulan data berkenaan ketepatan cara-cara yang digunakan untuk mengumpulkan data.Instrumen dalam penelitian kualitatif dapat berupa test, pedoman wawancara, pedoman observasi, dan kuesioner

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Research on the Service Quality of Balkondes Restaurants around the Borobudur Temple area was carried out to solve the problem of the level of business competition in the market space, as well as the low targets in achieving what Balkondes restaurants must achieve. This research was conducted to identify the wants and needs of restaurant-restaurant customers around Borobudur Temple, so that they can innovate the applied service strategies. This study uses a descriptive research method approach with data collection techniques through interviews; questionnaire; and literature study. The population in this study were balkondes in the Borobudur Temple area with a non-random sample technique, namely accidental sampling. Broadly speaking, the results of this study indicate that customers give good scores on the aspects of ease of location, comfort of the place, speed of presentation, explanation of waiters and attitude of response to customer complaints, while other aspects studied are only given sufficient scores.

Purpose of the study: This study aims to analyze management planning and strategies implemented by local chain hotels post-COVID-19 pandemic. Design/methodology: This study uses a descriptive qualitative case study method, with two research instruments in data collection: documentation and interviews. Data reduction, data presentation, and data verification, as well as SWOT analysis, were used to analyze data. Regarding testing validity data, the technique used by researchers is a triangulation technique source. Findings: The Local chain hotel has implemented a competitive strategy well, proven with properties that can last for more than 28 years in the hospitality industry, and is still relevant in the competition between hotels today. Management can also maintain hotel operations during the COVID-19 pandemic without closing all their properties. Research limitations/Implications: This study only focuses on using a SWOT analysis tool to analyze the Hotel's internal and external environment, where many tools could be used in data analysis to produce more reliable output. Novelty/Originality of the study: This study discussed formulation local chain hotels strategy formulation post-COVID-19 pandemic. The formulation covering four pillars of the hospitality industry, including operational, marketing, finance, and human resources. This research can be a reference for local hotels in implementing competitive strategies.