False news and rumors have grown frequent in today's world. The dissemination of such information has only been helped and hastened by the media and modern information and communication technology, with far-reaching repercussions. Traditional media is losing its audience's confidence, and more and more people are getting their news from their peers through social media. Not only has social media altered the way news is distributed, but it has also called into question long-held views about what news should look like. One thing is certain: this situation cannot be sustained; a new paradigm must be developed to restore trust in the media and the information they provide.

Product labeling has been carried out since the market existed, and the two main functions from the very beginning were to show the origin of the product and guarantee quality. A trademark or symbol serves to protect manufacturers and consumers from possible false substitutions, as a sign of differentiation from the same or similar products, and is a guarantee of quality. Technologies undoubtedly bring us numerous improvements. However, numerous studies show that digital piracy and the damage it does to the economies of many countries is very great. It is estimated that almost a million victims are reported worldwide each year, or 12 victims per second, a figure that speaks to the seriousness of the problem and the need for perpetrators to be prosecuted. The abuses are massive, and the instruments are the Internet, global social and computer networks, piracy, counterfeiting brands, misuse of bank payment cards, and many others. There are many ways to fight high-tech crime and brand piracy, and top experts in the field of IT and computers, special teams and legislation are engaged in that fight.