A BEHAVIORAL THEORY OF THE FIRM: SPECIFICS OF CZECH ENTREPRENEURIAL BEHAVIOR Ivana MandysováThe article attempts to present empirically relevant, process-oriented

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Article presents the results of testing managers’ behavior and response towards business environment. The study develops ideas how to extend current management theory with behavioral approach. Research method is based on in-depth empirical qualitative analysis, results are subject of quantitative verification using statistical methods which allows reaching better results. Research proceeds inductively, it means that new knowledge is generated as outcome and matched to theories. Decisions are examined as responses towards business environment components, correlations and significances between active or passive managers’ behavior are demonstrated. Proactive managerial approach is characterized by frequent change and diversification in suppliers, customers, human resources and product portfolio. As a conclusion, managerial response can be interpreted as a product of managers’ activity, personal preferences and abilities. The re-orientation towards recognition of active or passive behavior is developed and matched towards current theories. It can be assumed, that the current scientific discussion is potentially relevant in seeking to explain the role of individual manager. In summary, the analysis and the outcomes have proved managers’ exceptional flexibility in counteracting actively the shortcomings of external context.