The new coronavirus has far-reaching economic impacts all over the world and, due to the openness of the Slovak economy, it also has an impact on Slovak companies as well as car plants. Except that paralyzed European demand for vehicles, as well as the entire supply chain. The result was the fact that there was no one to make or something to make. And so the manufacturers, together with the suppliers, closed their productions for operational and hygienic reasons. However, this will have a very big impact on the economy as a whole, as the car industry is a fundamental pillar. The paper is pointed to highlight the current effects of the pandemic and measures in the automotive industry in Slovak republic and selected countries.

Nowadays are known many indexes, which are rating specific countries by their performance in chosen areas. This work will be concentrated on the brands of countries valuated by brand indexes. For purposes of job we have chosen the Future Brand Country Index in order to achieve the most objective result of comparison between Slovak Republic and Great Britain. Although they are known certain number of indexes, factors used in Future Brand Country Index are considered by us as the best suitable for this work. This index valuates strength of perception of the country brand across certain dimensions, which are Value System, Quality of Life, Business Potential, Heritage and Culture, Tourism and Made in. These dimensions consist of numerous associations with specific country which will be specified later. Purpose of our work is to analyse results of Slovak republic and Great Britain, their position in Future Brand Index in 2014 and in 2019 and find reasons of their improvement or deterioration. Since Future Brand Index does not publish data and analyses of these countries, our work will be concentrated on analysing key dimensions of index which could affect position of chosen countries in Future Brand index.

The development of the business environment in Slovakia in economic and financial terms is influenced by the consequences of the pandemic and the war in Ukraine. The economic damage caused by the coronavirus crisis would be significantly higher without in-time interventions and reactions by governments, central banks or regulatory authorities. Various forms of incentives and concessions in favor of businesses and households have significantly helped the shortfall in revenue and income to have only a limited effect on bankruptcies and rising unemployment, which would weaken the economy's potential for a long time. In this article, we analyze selected indicators of the Slovak economy with an impact on the development of the price level and subsequently predict the development of macroeconomic and financial indicators.

The development of new technologies and innovation processes lead companies to improve their processes, resulting in new products all the time. Throughout the product life cycle, a firm incurs various costs related to the activities carried out in the pre-production, production and post-production phases. The essence of strategic management tools is to optimize costs throughout the product life cycle, focusing on the different stages. Such tools include target costing, kaizen and life cycle costing