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I The traditional system of press ownership and operation in the United Kingdom has been altered by 16 years of operation under controls which restrict competition. Dr. Gerald examines the position of the British press as, flushed with prosperity, i t enters a period of lifting of oficial regulation.

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During the next 10 years the American economy gives promise of supporting a rapid growth of television without seriously affecting newspaper and magazine income, according to this analysis of past and future distribution of advertising dollars among the mass media.

In its first five years the Council has won acceptance as an arbiter between press and public. Through it the British press has another chance to show the world that freedom can operate both responsibly and intelligently. These are the views of a Minnesota professor who here digests decisions to date.